Anti-aging medicine is a billion dollar industry that continues to thrive as the maturing population seeks treatment for the visible signs of their age. The baby boomers are fueling the industry for a number of reasons. Understanding their concerns helps facial plastic surgeons like Dr. Ran Y. Rubinstein cater to their specific needs.
Enamored with Glamour from a Young Age
Many of these individuals grew up during a time when the trend was a formal appearance. Aside from glamourous movie stars on the big screen, everyday men and women did not often wear casual clothing. It was well into the 20th century that women wore dresses, even while at home. Men, who made up the majority of the workforce, often had to rely on their distinguishing looks to garner social elitism. Even then, fortune favored the young.
Living Longer Lives
Some plastic surgery patients relay how difficult it is to appear one age, but feel much younger. There are many negative connotations associated with those in their golden years. By virtue of an extended life span in a nod to modern medicine, people are living longer lives. They marry, begin families and careers, and even retire later. Each life stage is extended, and our older generations are now more active than ever, working to keep up with younger folks in their various groups.
Remaining Active in the Workforce
As aging individuals are living longer lives, they often continue to work well past the agreed upon age of retirement. They may seek financial security, or further contribute to their careers. Whatever the reason, there are some stereotypes that baby boomers just can’t shake. They may be seen as outdated, behind in emerging technology, or physically incapable of completing certain tasks. In order to remain competitive and stave off their younger counterparts, older employees seek cosmetic help to stay relevant in their fields.
The New Societal Norm
Another reason that baby boomers are undergoing facial plastics at a higher rate is due to societal influences. Reality television, social media, and photoshopped models are relatively new to our culture. The references of modern figures can be found in the news, on daytime television, and splashed all over the Internet, so they are difficult to miss. For many of the same reasons that prospective patients of other ages hope to go under the knife, baby boomers also seek to improve their appearance.
While once a taboo subject assumed to be a physical manifestation of vanity, plastic surgery is no longer frowned upon by the average person. Similar to how we color and style our hair, choose flattering clothing, and wear makeup, plastic surgery is seen as an extension of cosmetic self-improvement. There are now procedures available for every budget, and financing options which allows more of our population to undergo elective procedures.
Improvements in Aesthetic Medicine
For a number of years, the standard practice in cosmetic procedures was the same treatment plan delivered to each patient. A facial plastic surgeon may perform a rhinoplasty a certain way, and each of his patients would end up with very similar looks. It was almost regarded as the surgeon’s signature, and this is one way patients would choose who would perform their surgery. Now, there is a much deeper understanding of facial harmony, and the need to provide individualized treatment plans specific to individuals’ needs.
In addition to evolved ideals, doctors can now deliver a wider array of treatments to patients. At one time, there was a standard rhinoplasty, or a common way to perform a facelift. Now there are variations in these and other surgeries, and even non-surgical options like injectable fillers and laser treatments.
Popular Procedures Among Baby Boomers
There are a number of preferred facial cosmetic procedures in patients between the ages of fifty and seventy years old. Facelift surgery continues to be a popular option, with some folks seeking less invasive methods of treatment, such as laser treatments and dermal injections, including Botox and fillers. The face lift can now be performed to target specific areas of the face, and those with minimal or area-specific signs of aging may request a brow lift (sometimes called a forehead lift), mid-face lift, or lower face lift. Chemical peels and microdermabrasion may be performed as a standalone procedure, or to enhance the effects of a facelift. Certain procedures common of the face can also be performed on the chest or décolleté, and the hands. Sun spots, lines, and extra skin on these areas can benefit from fat or synthetic dermal injections, laser light therapy, and mechanical or chemical exfoliation.
Due to continuous cartilage growth, men and women are also opting to receive otoplasty (cosmetic ear surgery) and rhinoplasty procedures. A long, hooked nose or sagging earlobes are clear signs of aging that cause people to become self-conscious, especially in those with shorter hairstyles, which is common among the aging. In some cases, a neck lift or chin implant will complete a jaw-defining surgery or procedure. Eyelid surgery (blepharoplasty) and cheek augmentation are also common.
Schedule an Anti-Aging Surgery Today
To learn more about your cosmetic options to combat the signs of aging, contact Dr. Rubinstein at Laser & Cosmetic Surgery Specialists. The New York facial plastic surgeon can provides patients with treatment options that best suit each’s individual needs. Please contact the office through the Patient Consultation Form or by phone, at 845-863-1772. Dr. Rubinstein’s practice, Laser & Cosmetic Surgery Specialists, has two New York locations in Newburgh and Manhattan. The upstate and city locations provide patients with convenient options to meet with the doctor.
Dr. Rubinstein has been performing facial plastic surgeries and non-surgical cosmetic procedures in the Hudson Valley for more than 15 years. The doctor specializes in laser treatments, sinus disorders, and transformative surgeries. The doctor provides patients with improved form and function through expertly combining his knowledge of art and science. He holds dual board certification from the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology – Head and Neck Surgery, is a member of the American Society for Laser Medicine & Surgery, and is an Assistant Professor at New York Columbia Presbyterian Hospital.